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A few words about in-site optimization: meta tags

A few words about in-site optimization: meta tags

Meta-tags has been created in order to provide structured meta data about the page. There are several types of meta tags you should set up for your page to make it SEO friendly.

The one of the most important meta tag is Title,  usually it is placed at the beginning of site code and search engine will show its text as a direct link to your website. It is essential to remember that this tag is most important tag for your website since it will show the user the content of your page. It looks like that <title>IT Catalogue-the open directory of IT companies</title> You should remember that the number of characters in this tag should be no more then 60, and it should consist of your key words, but not repeating one word. Text should be user-friendly, since it is created not only for search bot, but also for the user and on this content depends if the user will visit your site or not. It will be great if you create original tag title for each page of your website, this will provide the full view of your site content and help user navigation. Never use upper case at the all letters in your title, the user don't like it.


In Keywords tag you should provide your key words and phrases, it shouldn't be more then 6 words. At the beginning you should enter main key words, and then others. Each page should also have its own keywords. This tag looks like following one <META NAME=”keywords”CONTENT=outsourcing, catalogue, IT Ukraine, it europe”> - this is an example, you should create your own key words for the SEO.  


You should remember that for the SEO you should use low frequency keywords, since this will faster lead your site to the TOP of search engine.


Tag Description — this is description of the page and usually it is the description of page content, this is not a set of phrases. You need briefly include maximum information about the page. You may use key words to write this text as well.



Summarizing, the key words you use for SEO will be used in all tags we have provided in this article.

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